For a while, men’s haircuts became rather predictable.
Skin fade. Short back and sides. Something stiff on top. Repeat until the entire high street looks like it’s attending the same wedding.
Nothing wrong with a good fade. But there’s more to men’s hair than getting as close to the scalp as possible.
Thankfully, things are changing.
Longer fringes, relaxed curtains, natural waves and curls are finding their way back into barbershops. Haircuts with a bit of character. Styles that don’t look as though they’ve been assembled with scaffolding.
At Hairbond, we rather like this direction.
Hollywood Has Let Its Hair Down
Paul Mescal has made the slightly untidy, textured haircut desirable again. Timothée Chalamet wears his natural waves with confidence, while Jacob Elordi proves longer hair can look effortlessly sharp.
Then there’s Kit Harington, whose curls deserve their own agent.
Football, of course, got there decades ago.
George Best, Kevin Keegan and the great characters of the 1970s understood that a haircut could be as recognisable as a shirt number. Jack Grealish continues that tradition today.
Different generations. Different styles. One thing in common.
Their hair has personality.
And the best thing about this shift? Men are starting to work with what grows naturally rather than fighting against it.
Why We’re Bringing Back the Crème
Long-standing Hairbond customers may remember our Designer and Texturiser creams.
They offered an alternative to traditional waxes and clays, helping create texture and shape without making every hairstyle look rigid.
We always believed there was a place for that kind of product.
Now, with men’s hairstyles becoming longer and more relaxed, the timing feels right to revisit the idea.
Meet Hairbond DRIFTER Crème.
A new styling product inspired by the thinking behind those earlier Hairbond favourites, developed for a generation rediscovering the pleasure of having a little more hair to play with.
Because not every haircut needs maximum hold.
Sometimes it just needs a little direction.
Curls Need Definition. Not Discipline.
Curly hair is a wonderful thing. Until it decides to behave like it’s had an argument with the weather.
The secret isn’t trying to flatten it into submission.
It’s definition.
A styling crème can help encourage curls to form more naturally, bring separated strands together and reduce the appearance of unwanted frizz.
The same thinking applies to waves, longer layers and textured fringes.
The aim is shape without sacrificing character.
For barbers, it’s another tool in the cupboard. For customers, it’s an alternative when heavier styling products aren’t what the haircut calls for.
And that’s always been our philosophy at Hairbond.
The product should suit the haircut. Not the other way around.
Fresh Off the Production Line. Yours Free.
We’ve just finished production of our new Hairbond DRIFTER Crème.
Freshly made. Ready to go. And we’d like our customers to be the first to experience it.
So rather than asking you to take our word for it, we’re putting a jar in your hands.
Place an order over £25 at Hairbond.com by 15 October 2026 and we’ll include a FREE Hairbond DRIFTER Crème.
No discount codes. No complicated conditions.
Just a little thank you for supporting Hairbond and an opportunity to discover something new.
One complimentary DRIFTER per qualifying order, while promotional stocks last.
Good Hair Doesn’t Stand Still
We’re not declaring the skin fade dead. Nor are we suggesting every man should grow his hair like a 1970s centre-forward.
Although football could certainly do with a few more of those.
What excites us is seeing men experiment again. Growing their hair, embracing their curls and finding styles that actually suit them.
That’s why we’ve brought DRIFTER into the Hairbond family.
Not because everyone needs another styling product.
Because different hair deserves different choices.
Be among the first to try Hairbond DRIFTER Crème. Free with every qualifying order over £25 placed by 15 October 2026.
Hairbond. Made for the haircut.