July Pre-Season Shout-Out: The Next Generation Is Getting Hairbond
The season has not started. Hairbond already has.
July is when football goes back to work.
The holidays end.
The running begins.
The legs hurt.
Coaches call it conditioning.
Players usually call it something less suitable for publication.
And somewhere between the fitness tests, training cones and new boots, Hairbond keeps appearing.
Derby County midfielder Lewis Travis tagged Hairbond on Instagram.
Jacob Wright was pictured returning to pre-season with Hairbond in hand.
Seb Naylor at Bristol City is getting Hairbond.
So is Tom Atcheson at Blackburn Rovers.
Different clubs.
Different journeys.
The same British brand finding its way into professional football.
No paid speeches.
No borrowed Lamborghini.
No player staring into a camera pretending a jar of hair product changed his life.
Just footballers getting good products.
That is better.
Hairbond Has History in Football
This is not Hairbond suddenly discovering football because somebody in marketing found a spreadsheet marked young men.
Football has been part of the brand for years.
Hairbond has been used by established Premier League players, internationals and some of the most recognisable names in British football.
Players including Michael Owen, Jamie Vardy, Jack Grealish, Jordan Pickford, James Ward-Prowse, Harry Winks, Simon Mignolet, Fraser Forster, Phil Jones and Christian Fuchs have all been part of the Hairbond story over the years.
Different generations.
Different positions.
Different hairstyles.
Some more ambitious than others.
The names changed.
The connection remained.
Hairbond moved through dressing rooms, training grounds and barbershops because players liked the products and passed them on.
One player used it.
A teammate noticed.
A barber recommended it.
The product did the rest.
No twelve-slide agency presentation required.
The Next Generation
Now another generation is coming through.
Lewis Travis. Jacob Wright. Seb Naylor. Tom Atcheson.
These lads are building careers.
Training.
Competing.
Trying to earn shirts, contracts and opportunities.
They are not looking backwards.
Neither are we.
Heritage matters, but a brand cannot spend its life polishing old photographs.
The players who used Hairbond before helped build the story.
These lads are carrying it forward.
The established names gave Hairbond credibility.
The next generation gives it momentum.
That is how a brand stays alive.
Not by shouting that it is still relevant.
By continuing to turn up.
Why Footballers Like Hairbond
The obvious answer is that it works.
Obvious answers are underrated.
Modern marketing often spends so much time inventing a lifestyle that it forgets to make a decent product.
Hairbond gives strong hold, texture and control without needing half the jar.
It works quickly.
It lasts.
It fits around real life.
Training.
Travelling.
Media duties.
Matchday.
Then there is the fragrance.
Hairbond does not smell like a laboratory or an elderly relative’s glovebox.
The products have clean, sweet and familiar fragrances.
Toffee.
Fruit.
Candy.
A little nostalgia.
You open the jar and feel something before you have even used it.
That was deliberate.
The packaging matters too.
Hairbond jars were designed to be seen.
They look good on a bathroom shelf.
They look good in a barbershop.
They look good coming out of a kit bag.
People feel proud to own them.
Cheap packaging says the product is disposable.
Hairbond says you chose well.
It Is About More Than Hair
Hairbond sells hair products.
But that is not the whole business.
The real product is the feeling afterwards.
Sharper.
Cleaner.
More confident.
More like yourself on a good day.
That is why people return.
A cheap product can hold your hair.
A strong brand changes how you carry yourself.
Footballers understand that.
Confidence starts before the whistle.
In the changing room.
In the mirror.
In the small routines that tell the brain it is time to work.
Boots tied.
Shirt on.
Hair sorted.
Ready.
Hairbond becomes part of that routine.
Football Starts in the Barbershop
Football and hair have never been separate.
The shirt matters.
The boots matter.
The haircut matters.
Anyone who says otherwise has never watched a young lad walk into a barbershop on Monday and ask for the haircut he saw on Saturday.
Footballers start the look.
Barbers spread it.
Supporters wear it.
Hairbond sits naturally between all three.
That is why the connection works.
It is not an awkward sponsorship hammered onto the side of the game by an agency.
Football has always influenced how British men dress, talk, cut their hair and see themselves.
Hairbond grew from the same culture.
You either belong in it or you do not.
Hairbond does.
Earned Space
A footballer’s kit bag is personal.
Everything inside it needs a job.
Boots.
Tape.
Headphones.
Hairbond.
A balanced squad.
That is why seeing Hairbond with this next generation matters.
We are not claiming four players means we have conquered football.
The open-top bus remains in storage.
But it shows the brand is still moving naturally through the game.
From established Premier League players and internationals to the young professionals building the next chapter.
One generation to the next.
That is how lasting brands grow.
Not because an agency bought attention.
Because players used the product, liked it and wanted it again.
Corporate marketing finds this deeply inconvenient.
Pre-Season Has Started
The Championship season is coming.
The legs will become lighter.
The tackles will become heavier.
The managers will stop smiling.
Hairbond will still be there.
At training grounds.
In changing rooms.
Inside kit bags.
On the shelves of the barbers who create the looks footballers carry onto the pitch.
So here is our July pre-season shout-out to the next generation getting Hairbond ahead of the new campaign.
Lewis Travis. Jacob Wright. Seb Naylor. Tom Atcheson.
The players before them helped build the story.
These lads are writing the next chapter.
The season has not started yet. Hairbond already looks match fit.